Situational Case There are more than 600 supermarkets in Singapore. The industry is dominated by the “Big 3” – NTUC Fairprice, Dairy Farm International (DFI) and Sheng Siong. In total, there are at least 30 different supermarket brands with some of the bigger companies operating more than one brand (e.g., Cold Storage, CS Fresh, Marketplace, Giant are all part of DFI). Online grocers have also […]

Company Background Mr Happy Lim, started Premier Precision Industry Pte Ltd (PPI) more than 70 years ago. The company was set up in Singapore in 1996 and specialises in precision plastic injection moulding and has operations in Singapore, Thailand, Malaysia China, & Philippines. Their clients are mainly from the Automotive sector and count Takata, Kiekert, Toyota, Hyundai, Citroen, Audi, Honda, Volkswagen, among others as their […]

Company Background Mr Happy Lim, started Premier Precision Industry Pte Ltd (PPI) more than 70 years ago. The company was set up in Singapore in 1996 and specialises in precision plastic injection moulding and has operations in Singapore, Thailand, Malaysia China, & Philippines. Their clients are mainly from the Automotive sector and count Takata, Kiekert, Toyota, Hyundai, Citroen, Audi, Honda, Volkswagen, among others as their […]