SkyLush Singapore: Target Audience, Positioning & IMC Strategy It defines SkyLush Singapore’s main target audience, which warrants segmentation due to demographic, psychographic, and behavioural reasons. It analyzes competitive differentiation, creates a persona snapshot, and connects audience insights with strategic IMC planning, identifying marketing funnel engagement and metrics for awareness, consideration, purchase, and loyalty to maximize campaign effectiveness. Recommended Primary Target Audience and Justification Assumptions: SkyLush’s […]
Posted: November 18, 2025
Active vs Passive Portfolio Analysis in Singapore STI This report investigates the design, construction, and evaluation of two investment portfolios based on the Singapore STI, a passive portfolio that aims to replicate the index, and an active portfolio that aims to beat the index. The aim is to evaluate the returns, risks, and attribution of active versus passive management over a given time frame with […]
Posted: November 13, 2025
Maintenance of Parents Act Case: Wong Ah Ma (Singapore) Introduction: Summary of Facts On 15 May 2024, a 69-year-old Singaporean woman identifying herself as Wong Ah Ma was found wandering the streets without identification. She was admitted to the Home for the Aged (the “Home”) and placed in an isolated room for observation. During her interview, she revealed that she had neither food nor income, […]
Posted: November 10, 2025
Nicoll Highway Collapse Singapore 2004 – Causes, Lessons & Safety Review The Nicoll Highway collapse in Singapore on 20 April 2004 was a major accident that occurred during the construction of the Circle Line Mass Rapid Transit (MRT). A section of the retaining wall supporting deep excavation works failed, causing the highway above to cave in. The collapse created a huge hole, killed four workers, […]
Posted: November 7, 2025
A Feasibility Study on Growth Factors for Home Care Services in Singapore Home Care Services for Ageing in Singapore Singapore is undergoing a population ageing trend with an accelerating ageing population by the year 2030, a quarter of the nation will be 65 years or older (Ministry of Health Singapore, 2024). This has mounted pressure for sustainable long-term care that enables older persons to age […]
Posted: November 5, 2025
Reflective Essay on HR Leadership and Career Growth Having spent more than a decade as a Human Resources Generalist in Singapore, I have acquired profound knowledge about the inner dynamics of talent management, employee relations, and organisational development. Nevertheless, with changing business environments advancing at a fast rate fuelled by digitalisation, sustainability priorities, and changing workforce expectations I have sensed the imperative of propelling my […]
Posted: November 5, 2025
Exploring the Role of Robotics and Artificial Intelligence in Shaping the Hospitality Industry Technology Advancement Abstract The exploratory study is a management study that examines how artificial intelligence and robotics are transformative to technological innovation in the hospitality industry in Singapore. With these consumer demands in terms of personalised, seamless, and contactless experiences getting higher, hospitality organisations are going to be challenged in modernising operations […]
Posted: November 4, 2025
Exploring the Effects of Tourniquet-Free Total Knee Arthroplasty on Patient Outcomes Introduction Osteoarthritis (OA) exists as the worldwide leader in joint disorders because it both reduces life quality and increases the disabilities from musculoskeletal problems (Lo et al., 2019). The prevalence of knee OA reaches 300 million cases worldwide because it generates substantial disability-adjusted life years (DALYs) especially among senior citizens (Leong, Pua & […]
Posted: August 18, 2025
The Leadership in the Modern World: Digitalization and Diversity, Well-being, and Ethics in Decisions Leadership Issues in Modern Day Organisations The issue of leadership has grown to be much more dynamic and versatile against a fast globalisation and technological disruption as well as increased understanding of socio-cultural awareness. It is no longer a mere performance of supervision of tasks but has to do with maneuvering […]
Posted: August 18, 2025
Ways of Measuring Staff Performance in Singapore Telecommunications Ltd Chapter 1 Introduction Introduction In the organisations, the organisational performance is based on the performance of individual employee as well as the whole staff members. The staff performance is the key determinant of the overall organisational performance (Verweire, Slagmulder & Dewettinck, 2012). Due to this consideration, the organisations have a key concern towards maintenance of […]
Posted: July 19, 2025
The samples provided are really great as they helped me understand the writing style, the ways in which referencing and citations are done and how assignments are structured with proper headings and sub-headings. I realised that I can trust their quality.
