Marketing

SkyLush Singapore: Target Audience, Positioning & IMC Strategy It defines SkyLush Singapore’s main target audience, which warrants segmentation due to demographic, psychographic, and behavioural reasons. It analyzes competitive differentiation, creates a persona snapshot, and connects audience insights with strategic IMC planning, identifying marketing funnel engagement and metrics for awareness, consideration, purchase, and loyalty to maximize campaign effectiveness. Recommended Primary Target Audience and Justification Assumptions: SkyLush’s […]

Market Research for Advertisement Analysis The presented report focuses on making positive changes to an advertisement for an existing sports apparel brand on the basis of marketing theories. In this regard, the sports brand whose advertisement is chosen for this report is Kydra.  Kydra is regarded as Singapore’s leading activewear brand that is famous for its creative designs and sleek branding. The company is working […]