Baby Wipes Campaign Poster Assignment – Singapore
Product: Baby Wipes
You are tasked to create a poster to promote your selected brand of baby wipes in a new campaign in Singapore. Create a poster with an A3 size dimension, with either portrait or landscape orientation. Together with your poster, include a short write-up as submission for your Individual Assignment.
Conduct your research and determine:
a) Which brand to represent. (Can select either Huggies, Pigeon or Komodo brand)
b) Who shall be an appropriate target audience for your poster and provide justifications for selecting your choice of target audience(s).
c) What shall be your communication objective. Explain and justify your proposed communication objective in the short write-up.
Things to take note when making the poster:
1) Choice of word in the poster is very important
2) Choose the right image that appeals
3) Times new roman might not be a good font (depending on poster design, whether if it suits)
To make the poster outstanding, consider the following as well where relevant (not compulsory):
1) Split the poster to showcase different scenarios
2) Use hand gestures, image idea
3) Can relate to a movie to resonate or contradict
Your work should include and reflect a good understanding of the market (or the “problem”) and the potential target audience in the new campaign. Starting with a poster concept, your poster should include, but not limited to having an effective headline, an appropriate visual image that is compelling, and most likely a call to action element. You will determine what communication appeal strategy (i.e. rational, emotional, etc.) would be appropriate for the purpose of your poster.
The short write-up should be a statement to explain and justify who your target audience is, your communication objective and why you consider the communication appeal strategy (i.e. rational, emotional, etc.) used in your poster to be effective towards your selected target audience. These could include providing your reasoning and arguments towards the message used, the image selected, the appeal strategies, or your inspiration for the poster’s overall presentation/appeal, etc. Use font Calibri 12, double line spacing, maximum 200 words excluding appendices and references.
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Media and Communication Answers: Expert Answers on Above Baby Wipes Campaign
Brand selected for analysis:
Huggies baby wipes: It has a strong international presence and is highly recognised by parents from across the world for its quality product. It is also widely accepted by parents in Singapore.
Target audience: The target audience includes the young parents with infants and toddlers in Singapore. This particular target audience is selected because they require baby wipes on a daily basis, and are highly conscious about quality products for their child.
Communication objective: The main objective of the communication is to increase awareness and preference for Huggies baby wipes. The qualities of the product such as its gentleness and dermatological safety which are highly preferred by parents of young ones. It is highly justified because a campaign that focuses on the quality of the product is quite useful in building emotional trust among the target audience.
Concept of the poster: The poster is designed considering the below mentioned aspects in it:
Headline: Gentle care, trusted and widely accepted wipes
Visuals: Mother holding her baby with Huggies wipes on.
Call to action: Choose the trusted wipes, friendly with your baby’s skin.
| Disclaimer: This answer is a model for study and reference purposes only. Please do not submit it as your own work. |
