MVNO Case Study: IDIC Model & Customer Value Analysis Read the following and answer Questions 1 and 2. Each group is to research on a mobile network operator (MNO) or a mobile virtual network operator (MVNO). A maximum of two (2) groups may choose the same operator. You may select from the list below. Seek approval from your instructor for your chosen operator. Failure to do so may […]
CRM Strategies & Customer Value Growth at MyRepublic Answer the following questions in relation to the article. (a) A customer-strategy enterprise has a three-stage goal of getting, keeping, and growing the value of the customer base. First, analyse what growing the value of the customer base means for MyRepublic. Second, for each of these three stages, analyse one (1) specific strategy with one (1) example from the article or […]
