MKT6053 Digital Enterprise: Creating an Online Venture Scenario The assessment is intended to provide an experiential opportunity for you to explore and develop a creative and viable digital enterprise idea. You will need to take into account real-world considerations, be creative, innovative and develop assets to support your idea. The rationale for this approach is to equip you with the skills and confidence to explore […]
Posted: November 7, 2025
MKT373: Strategic Content Management – TikTok & Instagram Analysis for Singapore Startups Question 1 Startups face the challenge of growing their brand presence while operating within limited resources. Content strategy plays a crucial role in building audience awareness and engagement, especially across emerging platforms like TikTok and Instagram. In this assignment, you will act as a junior content strategist for ONE (1) of the following Singapore-based startups: […]
Posted: October 28, 2025
L’Oréal Singapore: Driving Sustainable Beauty Innovation in Asia THE CASE L’Oréal Singapore, the Southeast Asian subsidiary of the world’s largest cosmetics company, has established itself as a formidable force in Singapore’s thriving beauty and personal care market. As the second-largest beauty company in Singapore with a 9.6% market share and commanding positions across multiple categories, L’Oréal Singapore has successfully navigated the dynamic preferences of Singaporean […]
Posted: October 14, 2025
Sheraton Towers Singapore: Pet-Friendly Staycation Plan Case Study: The Sheraton Towers Singapore Singapore’s 5-star hotel industry is one of the most dynamic and competitive in the Asia–Pacific region. Hotels must compete not only on service excellence but also on innovation and guest experience due to the high concentration of international luxury brands and consistently strong visitor demand. Traditional strengths are now considered baseline expectations. Sheraton Towers Singapore, […]
Posted: October 11, 2025
SkyLush Gardens Singapore: Smart Urban Farming Innovation Launching SkyLush Gardens in Singapore Background SkyLush, an Australian-based urban agriculture innovator, is set to introduce its hero product, the SkyLush virtual garden system in Singapore. These are compact, systems for homes and community spaces. These systems empower individuals to grow fresh produce sustainably in urban environments. SkyLush’s unique selling proposition is the way it distinguishes itself from […]
Posted: October 6, 2025
Youth Engagement Strategies for IBM SkillsBuild Singapore Challenge Overview: This business challenge invites students to develop innovative, youth-centric engagement strategies aimed at improving the reach and impact of IBM Skills Build among youth in Singapore. While IBM SkillsBuild is a valuable platform that provides skills training for career development, there is an opportunity to increase youth engagement and participation in the program. The challenge is […]
Posted: August 27, 2025