Explore solved marketing assignments from different modules such as MKT-M210 Consumer Behaviour, MKT-M300 Brand Strategy as covered by top Singaporean universities such as SUSS, SIM, NTU. The answers include the analysis of real marketing case studies using different frameworks as required by universities in Singapore. If you are also looking for professional help with a marketing plan or essay, consider checking our marketing assignment help page for expert assistance or access marketing samples for detailed solutions.
MKT373: Strategic Content Management – Beyond The Vines Social Media Strategy Question 1 Singapore’s homegrown brands have quietly built some of the most loyal followings in local e-commerce. The Paper Bunny, Beyond The Vines, and Good Totes are three design-led, accessible lifestyle brands born right here, each carrying the everyday-bag DNA but telling different brand stories online. In this assignment, you will step into the […]
MKT368 Digital Marketing – Singapore Campaign Proposal Analysis Question 1 Singapore has retained its position as the world’s most expensive city for the affluent for the fourth consecutive year, according to the Julius Baer Global Wealth and Lifestyle Report 2026. This ranking reflects the premium that global investors place on Singapore’s political stability, strong currency, rule of law, and reputation as a safe haven for […]
Services Marketing – Non-Ownership & Service Issues Question 1 Apply the non-ownership concept to justify why the selected offering is a service rather than a good. Question 2 From Google Reviews, identify one common service issue (the same issue must be mentioned by at least three different customers). Using the Three Stage Model of Service Consumption, analyse how this issue affects the different consumption stages. […]
Urban Grounds Coffee Loyalty Marketing Research Report Starbucks and Coffee Bean are some of the important dominant players in the Singaporean coffee industry. Along with this there are many other International Coffee brands that are operating. As there are so many players, the level of competition is also very intense and there are additional issues faced by these businesses particularly attributed to the nature of […]
MKT6053 Digital Enterprise: Creating an Online Venture Scenario The assessment is intended to provide an experiential opportunity for you to explore and develop a creative and viable digital enterprise idea. You will need to take into account real-world considerations, be creative, innovative and develop assets to support your idea. The rationale for this approach is to equip you with the skills and confidence to explore […]
MKT373: Strategic Content Management – TikTok & Instagram Analysis for Singapore Startups Question 1 Startups face the challenge of growing their brand presence while operating within limited resources. Content strategy plays a crucial role in building audience awareness and engagement, especially across emerging platforms like TikTok and Instagram. In this assignment, you will act as a junior content strategist for ONE (1) of the following Singapore-based startups: […]
Bioluxe Singapore: Driving Sustainable Beauty Innovation in Asia THE CASE Bioluxe Singapore, the Southeast Asian subsidiary of the world’s largest cosmetics company, has established itself as a formidable force in Singapore’s thriving beauty and personal care market. As the second-largest beauty company in Singapore with a 9.6% market share and commanding positions across multiple categories, Bioluxe Singapore has successfully navigated the dynamic preferences of Singaporean […]
Sheraton Towers Singapore: Pet-Friendly Staycation Plan Case Study: The Sheraton Towers Singapore Singapore’s 5-star hotel industry is one of the most dynamic and competitive in the Asia–Pacific region. Hotels must compete not only on service excellence but also on innovation and guest experience due to the high concentration of international luxury brands and consistently strong visitor demand. Traditional strengths are now considered baseline expectations. Sheraton Towers Singapore, […]
SkyLush Gardens Singapore: Smart Urban Farming Innovation Launching SkyLush Gardens in Singapore Background SkyLush, an Australian-based urban agriculture innovator, is set to introduce its hero product, the SkyLush virtual garden system in Singapore. These are compact, systems for homes and community spaces. These systems empower individuals to grow fresh produce sustainably in urban environments. SkyLush’s unique selling proposition is the way it distinguishes itself from […]
Youth Engagement Strategies for IBM SkillsBuild Singapore Challenge Overview: This business challenge invites students to develop innovative, youth-centric engagement strategies aimed at improving the reach and impact of IBM Skills Build among youth in Singapore. While IBM SkillsBuild is a valuable platform that provides skills training for career development, there is an opportunity to increase youth engagement and participation in the program. The challenge is […]
