Case 1: NETFLIX’s Strategic Evolution and Competitive Positioning Introduction Netflix Inc., founded in 1997, has transformed from a DVD rental company into the world’s leading subscription-based streaming entertainment platform. As of 2023, Netflix operates in over 190 countries with a subscriber base exceeding 260 million globally. The company’s strategy revolves around continuous innovation in content creation, geographic expansion, data-driven personalization, and platform optimization to maintain […]

