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6-Month Fundraising Proposal for Unlocking ADHD Support Hub
You are an SMU student tasked to plan a short-term project for one of the clients below. Choose ONE option and write a business proposal to your client addressing their objectives.
Make sure that you have demonstrated a sound understanding of your client’s challenges and goals and justified all your recommendations clearly and persuasively, explaining fully how and why your proposed ideas will solve their problems.
The proposal should include the following:
- An executive summary.
- An analysis of your client’s challenges that includes a short overview of any relevant current trends or recent research related to your client’s industry.
- Clear, concise and coherent recommendations, with claims fully supported by well-chosen evidence from relevant sources.
- A brief operational plan that includes a timeline of activities, suggested methods for measuring the success of the project at the end and estimated costs for the project, within the budget scope.
Important note: Please be reminded that you should not contact any of the clients directly for information on their company or services. This applies to all channels of communication, including online and app-based platforms (e.g., web chats, online customer service enquiries, etc.).
Choose only ONE option from below.
In late 2025, UA will expand its impact with the launch of the Unlocking ADHD Support Hub, offering counselling and coaching services alongside its ongoing ADHD Awareness and support programmes.
To sustain and grow these services, UA urgently needs more public donations.
Select ONE of the following goals:
- Total donations of $10,000 (mix of one-time and recurring) in 6 months
- 20-30 new monthly individual donors over the 6 months
- 10 new corporate donors in 6 months
Craft an innovative proposal for a 6-month campaign to achieve your selected goal, spending no more than $2,000.
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Solved Research Proposals: Expert Answer to Above Business Proposal Idea
The option selected for the proposal is the acquisition of 20-30 new monthly individual donors over the period of next 6 months.
Introduction
This proposal is all about performing an acquisition campaign with the objective of finding out donors for unlocking ADHD. The main purpose of such acquisition is to secure new monthly individual donors within a $2000 budget. The specific emphasis in the given plan is given to digital storytelling, social media campaigns and awareness events conducted by students to build empathy and engagement. The main challenge with unlocking ADHD is limited visibility and donor retention. There has been an increase in the interest of the public in mental health advocacy and neurodiversity inclusion specially within the younger population. Considering these developments, the given campaign will make use of videos and community partnerships with the objective of driving sustainable donations.
Operational plan
The plan is for a period of 6 months and for the first 2 months, the focus would be on designing the campaign, producing effective content and collaboration with influencers. The next three month will focus on social media rollout, tracking donor engagement and connecting through emails. The final month includes a review, analysis of the data and finally a donor appreciation event.
Success criteria
The campaign would be considered successful if it leads to 20-30 onboarding of recurring donors, 50% retention after a period of 3 months and 25% engagement growth across all the digital platforms.
| The model answer above is reviewed by Lynn Tan, good at writing research tasks based on managerial decision making. Disclaimer: This answer is a model for study and reference purposes only. Please do not submit it as your own work. |
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