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Services Marketing – Non-Ownership & Service Issues Question 1 Apply the non-ownership concept to justify why the selected offering is a service rather than a good. Question 2 From Google Reviews, identify one common service issue (the same issue must be mentioned by at least three different customers). Using the Three Stage Model of Service Consumption, analyse how this issue affects the different consumption stages. […]
Air Freight Management – Air Cargo Airline Strategy: Fleet, Hub & Financial Analysis The success of any air cargo airline hinges on the strategic alignment of its specialised fleet, the operational efficiency of its hub infrastructure, and its underlying financial resilience. Your group is required to select one (1) air cargo airline and its major hub airport. Note that to avoid overlaps with other groups […]
Effective Writing – Unintended Effects of Tech & Environmental Change Select an environmental or technological change implemented in 2022, 2023, 2024, or 2025 that was intended to improve the lives of a particular population group within a specific part of a country. However, this change has unintentionally created a new issue in that same part of the country. Present developed and supported arguments explaining why […]
Personality and Individual Differences – Eating Styles & Personality Genetics Question 1 This ECA requires you to design and conduct a simple experiment that will be written up as a report. According to “Do you dip or pour the sauce? What your eating style says about you” (KorMedi, 2025), our eating styles can be grouped into nine categories which reflect certain personality traits. “You can […]
Business Excellence – QAF Gardenia Bread Analysis Question 1 Gardenia bread can be found in many supermarkets and convenience stores in Singapore. It is a brand that is very familiar to most residents in Singapore. Gardenia bread is one of the many products that are owned by QAF, a public-listed organisation. You may have first-hand experience of the product’s quality as one of its customers. […]
Talent Management – Employee Engagement Analysis at VitaCare Question 1 General Research on How Each Area affects Employee Engagement Your boss has identified FIVE (5) key areas that are relevant to employee engagement, which is a key component of talent management. By applying theories and principles of talent management issues, analyse how each area contributes to employee engagement in general. In other words, do research […]
Social Psychology – Media Analysis and Representation Question 1 “The next time you see an ad, watch a film or a TV show, ask yourself, whose voice is telling this story and who is it trying to represent.” This line comes from “How the media shapes the way we view the world – BBC REEL” (https://www.youtube.com/watch?v=kVAztNx0rHQ). Develop your understanding of social psychology in the local […]
Financial Reporting – Buildings, Revaluation & NRV Question 1 On 1 January 20X4, Jet Fly Pte Ltd. (JFL) purchased two buildings: Building A near east coast for $37.5 million and Building B near Pasir Ris for $12.5 million. The company also paid a legal fee of $240,000 and agent’s commission of $60,000 to complete the transfer of the title deeds for both buildings. The decision […]
Contract and Agency Law – Warranties, Illegality & Intoxication Question 1 Moshi Pte. Ltd. (“MPL”) is a company that provides landscaping and gardening services in Singapore. Such services include landscape design, garden maintenance, tree planting and pruning, grass cutting, weeding and related specialised services like installation of water features and pond maintenance. Such services are provided to both corporate clients as well as individual homeowners […]
International Economics – Trade, MAS Policy & Tariffs Question 1a Assuming there are only two countries, Country X and Country Y trading with each other. Discuss how changes in the national income of Country X can lead to a repercussion effect of its trading partner, Country Y. Using the income determination model, illustrate it with a numerical example when Country X increases its autonomous investment […]
