Business Excellence – QAF Gardenia Bread Analysis

Question 1

Gardenia bread can be found in many supermarkets and convenience stores in Singapore. It is a brand that is very familiar to most residents in Singapore. Gardenia bread is one of the many products that are owned by QAF, a public-listed organisation. You may have first-hand experience of the product’s quality as one of its customers.

In addition to the above, do base your answers on your own researched information from multiple sources, such as the QAF’s website, press releases, annual reports, social media web-sites, word-of-mouth, etc.  

Question 1a

Discuss QAF with a short essay of not more than 300 words (indicate your word count at the end of your answer) based on the following:

• Profile/background and history, products and services, customers and/or markets served;
• Two (2) ways, with relevant examples, how QAF (focus only on Gardenia bread) differentiates itself from its competitors in the “bread” business. For example, it can be differentiated by offering unique products or services to attract customers, or by its innovative operations, etc.

Question 1b

Illustrate an excellent achievement of QAF either from awards won or from a positive media coverage (references required), and which is based on one (1) of the following areas:

• Business Excellence,
• Service Excellence,
• Operational Excellence, or
• People Excellence.

Question 2

Use your chosen subject (QAF) in Q1 to answer this question.  The following is a simplified Business Excellence (BE) self-assessment tool. Assume that you want to do an assessment on your chosen subject’s BE performance. To practise the BE evaluation, you are required to rate your chosen subject according to the statements in the below self-assessment tool. For each statement, indicate the rating that you would assign and also give concise reasons and/or comments, with evidence cited (i.e., citations or references next to the evidence given). Lastly, compute your Total Rating Score and Total Percentage Score of the subject. All ratings should be based on its operations in

Singapore.

Note: You need to provide your answer in a table format similar to that below, and do not include the “Statements” column as the “S/N” column would have already provided the reference to the specific statement.

Question 3

Question 3a

Demonstrate two (2) possibilities on how customers of your chosen subject could be involved in generating innovative ideas to enhance competitiveness. Your answer must not be more than 250 words (indicate word count at the end of the answer).

Question 3b

Relate two (2) suggestions on how the subject’s business could use digital technologies and/or automation to create innovations that will enhance corporate social responsibility effort.  Your answer must not be more than 400 words (indicate word count at the end of the answer).

Section B (25 Marks)

Answer all questions in this section.

Question 4

With reference to Question 3 in Section A, assume that you are the Business Consultant of your subject. You are to prepare a video presentation to the subject’s top management on the following:

• Demonstrate two (2) possibilities on how customers of your chosen subject could be involved in generating innovative ideas to enhance competitiveness.
• Relate two (2) suggestions on how the subject’s business could use digital technologies and/or automation to create innovations that will enhance corporate social responsibility effort.

Note: Your video presentation should be based on the answer that you have provided in Question 3 in Section A.

Section C (10 Marks)

Answer all questions in this section.

Question 5

Prepare a set of PowerPoint presentation slides upon which the video presentation in Section B is based.

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Expert Answers on Above Questions on Business Excellence

Profile background, history and products and services of QAF Limited

QAF Limited is a Singapore based food company that operates in the areas including bakery, primary production and distribution. The most significant brand of the company is Gardenia which occupies a significant domination in the packaged bread market in Singapore. The company has performed an expansion into the markets of Malaysia and the Philippines and provides a wide range of bread products including white bread, wholemeal bread, and specialty items like raisin loaf. The primary target customers of the company include the mass Market consumers, supermarkets and the convenience stores.

Differentiation – the company differentiates its product by way of nutritional innovation whereby it aims at providing Low GI bread with the objective of releasing glucose slowly. Another important differentiation maintained by the company is by way of ensuring freshness in its bread products via its distribution system whereby the company follows a daily delivery system.

Operational excellence at QAF Gardenia

The company has achieved excellence in its operations by way of establishing an efficient supply chain and production system. The company maintains consistent quality and high output in its food production through its advanced automated baking facilities. The automated production lines help the company in maintaining hygiene, precision and scalability. Because of this operational excellence, the company is able to maintain a strong market leadership position with limited wastage and consistent product quality.

Two possibilities of involving customers in generating innovative ideas

The two possibilities through which customers can be involved in generating innovative ideas to enhance competitiveness are customer co-creation via digital platforms to understand the new flavors and preferences among its customers, and secondly by feedback based product development whereby it can make use of Supermarket loyalty data and online reviews to identify the needs and expectations of customers, and customise product accordingly.

Two ways to utilize digital Technologies

The two important ways in which the company can utilise technologies are in the form of aI driven demand forecasting with the objective of reducing food waste, and secondly by integrating an automated redistribution system of unsold bread to improve its social responsibility by supporting the low-income communities with its unsold breads.

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The analysis of Gardenia bread strategy including its differentiation approach, business excellence, innovation and CSR strategy above indicate significant findings above. If you need detailed explanations to these questions, get in touch with our management assignment help experts in Singapore to provide you complete guidance and support. We also provide complete guidance and support across all major subjects, and you can visit our assignment help home page to connect with the best expert for quality support. Also access the samples from business management to understand the quality of support provided by our management experts.

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