Contents
International Business in Emerging Markets – Strategic Analysis
Section 1. Introduce the Selected International Organization (100 words) = Discuss the international organization your team has selected for the assessment, primarily focusing on advising the reader on (a) why it is essential to study the selected international organization, and (b) why study it now, concerning emerging markets?
Section 2. Discuss the Context (300 words) = Provide a brief overview of the organization, such as its size, profits, number of staff, head office, worldwide office locations, key products and services, and general business characteristics of the industry/sector that your selected international organization operates in.
Section 3. Select and Critically Analyse an Emerging Market (500 words) = Utilize the course content covered from Week 1 to Week 10 to select and critically analyse an emerging market that you recommend that the selected international organization should consider for internationalization and/or business expansion.
Section 4. Recommend an Emerging Market Strategy (1000 words) = Incorporating the recent events in the international business environment especially those concerning the home country of the selected international organization and the emerging market that you have chosen (in Section 3) for further consideration, recommend an emerging market strategy to either revise a specific existing emerging market strategy or propose a new one.
Section 5. Summary and Conclusion (100 words) = Provide a summary of your findings to conclude the report.
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Introduction
The organisation selected for international expansion is Grab which is the Singapore based digital platform that provides platform ecosystem integrating mobility, fintech and delivery services. The emerging markets are growing significantly in terms of digitalisation, and this has been a significant opportunity for Grab to expand in the Indian market.
Context
The headquarter of Grab agent Singapore, and it runs a platform based business model whereby it connects users, drivers and merchants. Its business is highly dependent on mobile app Technology and data analytics. The industry is faced with significant competition especially from players like Gojek, and it has to comply with heavy regulations. The business model supports high growth but at the same time, it offers low margin and high customer acquisition cost.
Emerging market analysis
The market selected for expansion is India because it has a significant population of 1.4+ billion, and digital adaptation is significantly high in the country as evident from upi payment and smartphone growth in the country. From an economic point of view, India is a high growth emerging economy, and the mobility sector is highly regulated in the economy. The business environment is competitive in the presence of Ola and Uber, while the cultural factor indicates high consumer preference for affordability and localised services.
Emerging market strategy
The strategy recommended is to enter into strategic partnership whereby Grab can consider partnering with local mobility of fintech firms through joint venture/ partnership mode. The localisation strategy it can consider is to integrate upi payment and offer low cost ride options. The differentiation strategy can be to focus on integrating super apps combining mobility, food and fintech. The regulatory strategy can be to work closely with regulatory authorities in India while digital transformation can be possible by using AI for safety and fraud detection.
Conclusion
Grab can expand to the Indian market to leverage the growth opportunities available in such a market, but it requires adequate consideration to be made with respect to regulation and competition. By utilising the super app model and integrating unique market conditions, Grab can make a sustainable presence in the growing Indian market.
| This model answer is reviewed by Pamela Lim, a business management expert from Nanyang Polytechnic. Disclaimer: This answer is a model for study and reference purposes only. Please do not submit it as your own work. |
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Assignments involving analysis of international business conditions require thorough analysis of target market along with application of appropriate strategic tools for analysis. The PESTEL strategic management tool is applied above, and if you need assistance with the application of more strategic tools for international expansion analysis. get in touch with international management assignment helpers to assist you with proper guidance and support.
