Healthy Lives – Health Promotion Strategy in Singapore

Introduction

• Identify a health issue of concern either of interest, related to your field of practice or geographic location.
• Identity a specific target group in society, at risk of this health concern. Please include the geographical location of your target group and at least two characteristics, e.g.) age group, ethnic group, gender, workforce / professional group, or patient population.
• Outline your health promotion strategy. This can be either:

a) early detection or b) prevention or c) improved management of the health concern.

• What is the main message to your target group? What are you encouraging people to do?

Main Body of the Written Report

Present a critical analysis of the issue of concern and health promotion strategy.

Please use sub-headings and include the following:

• Epidemiology of your chosen health concern- what evidence is there to show this is significant?What evidence is there to demonstrate that your target group is at risk?
• Describe any existing health promotion initiatives that address this topic, in your country or worldwide (suggested word count: 100 words).
• Consider your own health promotion strategy and target group. Which one approach to health promotion best underpins your health promotion strategy,and why?
• Medical / Preventive
• Behaviour Change
• Educational
• Empowerment
• Social Change

Which behavioural change theory could influence health behaviour on this topic? Explain how this theory relates to your health concern and health promotion strategy.

What are the barriers to your health promotion strategy? Consider the social determinants of health- what may be preventing people in your target group from making this health behaviour change?

Which media will you use to communicate your health promotion strategy- poster or leaflet?Provide rationale for your choice of poster / leaflet, and where this would be available for your target group to access.

Conclusion

• Summary of the written report.
• One recommendation for future health promotion practice or research, in relation to your chosen health concern.

Part 2- Poster / Leaflet:

In Part 2 of the assessment, you will create a form of media to convey your health promotion message.

Please produce a referenced media resource designed to educate your target group about your chosen health concern and recommended approach to health promotion.

The referenced media resource must be a health promotion poster or leaflet.

Your target group and health promotion strategy should be clear in the poster / leaflet.

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Expert Answers on Above Health Promotion Strategy Questions

Selected health issue

The health issue selected for analysis is type 2 diabetes which is a major public health issue among Singaporeans because of its increasing prevalence and long-term complications such as kidney failure, heart disease and vision problems.

Target group

The target group for the given promotion strategy is the middle aged people between the age of 40-60 years in Singapore.

Characteristics

Adults in the age group of 40-60 years and follows a sedentary lifestyle or high BMI.

Health promotion strategy

The strategy emphasizes on prevention by adapting a lifestyle modification.

Main message

The main message of the promotional strategy is to encourage individuals to exercise regularly, reduce intake of sugar, maintain healthy weight and attend health screenings on a regular basis.

Epidemiology

Diabetes is a major issue prevalent among the public in Singapore, and the data from the Ministry of Health Singapore indicates that the main contributing factor to the issue of diabetes is the aging population, unhealthy diet and reduced physical activity.

Existing health promotion initiatives

That are several programs that are undertaken in Singapore to combat the issue of diabetes such as “War on Diabetes” that focuses on promoting healthy eating, physical activity and early detection by way of a screening.

Health promotion approach

The behaviour change approach is an important way through which individuals can be encouraged to adopt healthier habits such as improving the diet, increasing physical activity with the objective of reducing the risk of diabetes.

Behaviour change theory

According to this theory, the probability of individuals adopting healthy behaviour is higher if they understand the risk of this disease and the benefits available from prevention. This implies that the help promotion campaigns that target these areas of highlighting the risk of diabetes and benefits of lifestyle changes can be significant in encouraging behaviour change.

Barriers to health promotion

The major barriers to health promotion are busy work schedules leaving no time for exercise, high sugar intake and limited awareness of diabetes risk. These barriers are directly connected with the social determinants of health such as lifestyle patterns and health literacy.

Media communication

The communication of the Health Promotion message would be achieved through a poster because they are visually engaging and easy to understand. The posters can be displayed across a number of areas including clinics, workplaces and community centres for better awareness.

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